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Article
Publication date: 5 March 2018

Suraiya Ishak, Kartini Khalid and Nidzam Sulaiman

This paper aims to examine consumers’ responses to products that are influenced by their moral justification. Specifically, this paper examines the factors related to consumers’…

2017

Abstract

Purpose

This paper aims to examine consumers’ responses to products that are influenced by their moral justification. Specifically, this paper examines the factors related to consumers’ moral response and choices, including religious affiliation and obligation, group memberships, group reference, type of product and link of egregious conduct to particular products. This study explicates Adam Smith’s concept of people’s proprietary emotion that potentially affects their purchasing behavior.

Design/methodology/approach

This study uses focus group discussion with nine consumers across ethnic groups in Malaysia. A recent boycott case was used to stimulate the group discussion. Their statements are displayed in the findings to show their expressions verbatim.

Findings

The findings outline that consumers’ participation in the boycott of products is influenced by their moral judgment with frequent addressing of the religious affiliation and obligation, group reference and group membership factors. Additionally, there is a tendency that certain issue(s), although perceived as a universal humanistic issue, would be relatively closer to people with backgrounds similar to the majority of the victims of a particular issue. However, such a boycott action has issues such as duration of action, consistency of action and choice of pragmatic over moral decision that weigh the efficacy of the boycott action toward products related to certain egregious actions. Overall, the non-participation decision had been attached to factors such as type of product, boycotting cost, brand attraction and function or usefulness of products. These factors may also moderate consumers’ sentiment to boycott a particular product(s) in the long term.

Originality/value

This paper offers new insight regarding factors influencing participation in the boycott of products which were suspected to have link with egregious conduct towards certain Muslim groups. This paper offers a different perspective by integrating ethical theory into the discussion. In addition, it explores the influence of Muslims’ brotherhood concept on participation in boycott activities.

Details

Journal of Islamic Marketing, vol. 9 no. 1
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 5 August 2019

Suraiya Ishak, Ahmad Raflis Che Omar, Kartini Khalid, Intan Safiena Ab. Ghafar and Mohd Yusof Hussain

The purpose of this study is to describe cosmetics purchase behavior of young, educated Muslim females in Malaysia and to explore its relationship with certain potential…

4545

Abstract

Purpose

The purpose of this study is to describe cosmetics purchase behavior of young, educated Muslim females in Malaysia and to explore its relationship with certain potential antecedents.

Design/methodology/approach

This study uses a survey on a sample of female consumers from four higher education institutions in the urban area of Bangi Selangor, Malaysia. From their respective institutions, 150 respondents were selected through the purposive sampling method. Self-administered questionnaire has been used to gather information from the respondents. The survey data were analyzed using descriptive, t-test and correlation analyses to accomplish the study objectives.

Findings

The study indicates that millennial Muslim cosmetic purchase behavior falls under the “Limited Decision Making” classification. The classification is due to the pattern of pro-active behaviors exhibit through the information search for details about ingredients, halal clue, countries of origin, health safety guarantee and the benefits of the cosmetic products. Young, educated female consumers adore branded cosmetic items and show willingness to accept higher prices for the branded items. Despite brand consciousness, they demonstrate a relatively high concern on the halalness of the product. Based on the correlation analysis, all variables were found to be significant and the most significant of them was brand.

Research limitations/implications

Millennial consumers are information technology savvy and have access to vast information about products. As a result, the findings reiterate that millennial consumers demonstrate different purchase behavior, which is worth exploring by future researchers. In addition, other latent antecedents such as religiosity and world view are worth including in future studies.

Practical implications

Cosmetic manufacturers and marketers must ensure that their products signal positive images to fit the expectations of young and educated Muslim consumers. Although brand conscious, such consumers demonstrate prudent behavior in terms of searching for halalan and toyyiban products.

Originality/value

This study adds value in the area of halal product marketing because of two unique focuses. First, it examines the purchase of cosmetic products, which are relatively understudied compared to halal food. Second, it considers the perspectives of educated Muslim millennials, who are expected to demonstrate more specific purchase behaviors than a generalized millennial group. Therefore, the originality of this study revolves around the consideration of these two aspects, which are relevant to contemporary business marketing discussions.

Details

Journal of Islamic Marketing, vol. 11 no. 5
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 21 June 2022

Halimin Herjanto, Muslim Amin and Mulyani Karmagatri

This study aims to offer a holistic halal cosmetic consumption framework by describing the current knowledge about halal cosmetics and presenting new directions for future…

1142

Abstract

Purpose

This study aims to offer a holistic halal cosmetic consumption framework by describing the current knowledge about halal cosmetics and presenting new directions for future research.

Design/methodology/approach

The theory, method and context–attributes, decision and outcome systematic review framework was used in this study. This study addresses the halal cosmetics literature published in the Scopus database: nonpredatory journals between 2010 and 2021.

Findings

This study found seven antecedent categories that affect four halal cosmetics consumption decisions. Those decisions led to three outcomes. In addition, behavioral theories were identified as the most frequent theory used to explain this phenomenon in personal and business settings.

Originality/value

To the best of the authors’ knowledge, this is the first systematic review of halal cosmetics consumption. This study explores the relevant theories, contexts, methods, antecedents and consumer decisions. Therefore, this study offers important insights into this phenomenon.

Details

Journal of Islamic Accounting and Business Research, vol. 14 no. 1
Type: Research Article
ISSN: 1759-0817

Keywords

Article
Publication date: 4 April 2023

Anshita Bihari, Manoranjan Dash, Kamalakanta Muduli, Anil Kumar, Eyob Mulat-Weldemeskel and Sunil Luthra

Current research in the field of behavioural finance has attempted to discover behavioural biases and their characteristics in individual investors’ irrational decision-making…

Abstract

Purpose

Current research in the field of behavioural finance has attempted to discover behavioural biases and their characteristics in individual investors’ irrational decision-making. This study aims to find out how biases in information based on knowledge affect decisions about investments.

Design/methodology/approach

In step one, through existing research and consultation with specialists, 13 relevant items covering major aspects of bias were determined. In the second step, multiple linear regression and artificial neural network were used to analyse the data of 337 retail investors.

Findings

The investment choice was heavily impacted by regret aversion, followed by loss aversion, overconfidence and the Barnum effect. It was observed that the Barnum effect has a statistically significant negative link with investing choices. The research also found that investors’ fear of making mistakes and their tendency to be too sure of themselves were the most significant factors in their decisions about where to put their money.

Practical implications

This research contributes to the expansion of the knowledge base in behavioural finance theory by highlighting the significance of cognitive psychological traits in how leading investors end up making irrational decisions. Portfolio managers, financial institutions and investors in developing markets may all significantly benefit from the information offered.

Originality/value

This research is a one-of-a-kind study, as it analyses the emotional biases along with the cognitive biases of investor decision-making. Investor decisions generally consider the shadowy side of knowledge management.

Details

VINE Journal of Information and Knowledge Management Systems, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2059-5891

Keywords

Article
Publication date: 3 April 2020

Sandhya S and Sulphey M M

The purpose of the study is to explore the influence of psychological empowerment, psychological contract and employee engagement on voluntary turnover intentions of employees in…

4900

Abstract

Purpose

The purpose of the study is to explore the influence of psychological empowerment, psychological contract and employee engagement on voluntary turnover intentions of employees in theinformation technology (IT) industry.

Design/methodology/approach

The study used a cross-sectional, quantitative research design. The analysis for the study is based on a sample of 392 Indian IT professionals. Partial least square–structural equation modelling (PLS-SEM) was used to analyse the data.

Findings

This study has identified a significant relationship between turnover intentions, employee engagement, psychological contract and psychological empowerment. The findings of the study are that there exists significant positive influence of psychological contract and psychological empowerment on employee engagement. Employee engagement, in turn, has the capability to influence intention to leave the organization.

Originality/value

There is heightened awareness among industry leaders about the need to retain top performers. However, organizations are found to repeatedly fail in this regard. The study has succeeded in empirically establishing the complex relationship between empowerment, psychological contract, employee engagement and turnover intentions. The findings of the study are significant and have practical implications. It can be put to use by progressive managements in devising strategies to reduce turnover intentions.

Details

International Journal of Productivity and Performance Management, vol. 70 no. 2
Type: Research Article
ISSN: 1741-0401

Keywords

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